OnePoll conducted a survey that found that 7 in 10 Spotify users were embarrassed to show their Wrapped results. The poll of 1000 Spotify users also concluded that 68% were uncomfortable sharing their Spotify Wrapped stories 2021. Those who didn’t feel any awkwardness over sharing their story were 20%.
The Spotify Wrapped, which was launched in 2016, gives users a summary of the music they listened to in the past year. It provides data on the most played songs, genres, and artists. Moreover, the 2021 data also come with an Audio Aura. The company shared it early in December to allow users to share their music preferences
Spotify users were anxious to share their music tastes
During the survey, about 1 in 4 respondents had posted their Wrapped story on their social media platforms. Another 4 in 10 would share more in the future. However, they would not share all the details.
The researchers found that 75% of users with about 40,000-50,000 playtime minutes were more likely to be anxious about sharing their music preferences. Those with 10,000 minutes of playtime, on the other hand, were less embarrassed.
About 5 in 6 participants loved reading their Spotify Wrapped report each year, even though they sometimes felt ashamed of the results. Furthermore, 94% of users with over 50,000 minutes got excited.
The Wrapped story varied with age group
Researchers found that the average participants had about 26,637 minutes in 2021. The average number of respondents was higher at 28,184 than women at 24,634.
The team also concluded that Generation Z used Spotify the most. Their minutes were 10,00 more than Generation X. Despite this, Generation X participants listened to more songs.
In addition, people aged between 35 and 44 recorded 28,653 minutes. Those between the ages of 18 and 24 had 26,779 minutes. Moreover, the 55-64-year-olds had 22,693 minutes while those 64 years and older had 16,667 minutes.
The groups that felt their wrapped Story was in line with their experience were Generation Z (94%) and Boomers (85%). Generally, 8 in 10 respondents felt their wrapped story was accurate. About 81% of the participants plan to expand their musical tastes in 2022 for a better Spotify Wrapped story.
