A study conducted by OnePoll and commissioned by Viviscal has found that 63% of women feel more confident as they age. The survey of 2000 American women aged 30 and above looked into the change in women’s confidence as they grew older.
Despite the confidence they gained from old age, about 51% of the study participants felt anxious about the unknowns that came with it. However, younger women seemed to experience the most stress. About 40% of women aged 57 and above were worried about growing older, while 58% of women between 30 and 40 felt anxious.
Women still reported insecurities despite their ages
Even with their newfound confidence, the women still reported having insecurities, with most women saying they liked their appearance about 39% of the time. However, they seemed most insecure about their hair (44%), their teeth (45%), and their skin (46%).
The respondents’ insecurities grew even more in the COVID-19 pandemic, with 53% feeling that the stress has physically affected them. In addition, about 25% reported their hair falling out, oily skin (27%), thinning hair (31%), graying hair (33%), skin breakouts (35%), and 58% had experienced changes to their weight.
According to a double-board certified dermatologist, Dr. Elizabeth Houshmand, stress can have mental and physical impacts. Because of the pandemic, more people have experienced the physical signs of stress.
Women worked towards making lifestyle changes during the pandemic
Despite their stress levels, the women worked towards making positive changes, with 47% adjusting their self-care routine. The respondents gave varying reasons for changing their practices. About 43% wanted to safeguard their mental health during the lockdown, while 46% wanted to feel healthier.
Changes to their routine included having a balanced diet (37%), taking supplements and vitamins (38%), and sleeping better (39%). In addition, nearly 6 in 10 women felt a boost in their confidence because of their self-care routine.
The Vice president of marketing, specialty hair care at Viviscal, Stacey Ramstedt, adds that the pandemic testes women’s confidence and emotional strength. During these times, women realized how self-care could go a long way in helping them feel and look better. Moreover, self-care will most likely evolve after the pandemic as women learn how essential it is to their confidence.
